Make signing in simple with a mobile number, prompt shoppers with timely pop-ups and recognise them when they return.
blindspot connects shopper recognition with browsing and cart activity, helping you personalise their experience.
See what really matters. Pre-built dashboards shaped with D2C experts. See where traffic comes from, where shoppers go next and what’s selling, alongside product performance and customer cohorts.
Know the customer behind the order. See lifetime value, purchase history and time to first purchase in one place. One profile per customer, with every visit and order adding to their story.
Open one page and see how the store is doing: sales, orders, average order value, new and repeat customers and returns, for today, this month or any dates you choose. Underneath, see which categories and products are driving demand.
See what shoppers are viewing, how much is left and how many days it will last. Get an email when stock will run out sooner than you want, and see how many visitors looked at a product after it sold out.
Ask a question in plain words and get the answer from your own store data. Teach blindspot your brand voice, then write email and WhatsApp copy that sounds like you.
Launch pop-ups, countdowns and recently viewed rows where they matter. Reorder page sections without touching code, and test variations to see what converts.
Build your own product bundles or let blindspot suggest what goes together. Create offers for everyone or tailor a discount to one customer, without another tool or a developer.
Request reviews automatically over email and WhatsApp. Choose what goes live and bring your existing reviews with you, so the trust you’ve earned stays with your brand.
Illustrative shopper review · requested over email and WhatsApp
Recommendations
Put two product rows on your product pages: Recommended for you, built from what customers buy together, and You might like, built from similar products. Choose the heading and the look.
A salesperson that is always on. On WhatsApp and on your website, the assistant finds products, answers questions about delivery and policies, sets up the order and sends the payment link. When it should, it hands the chat to your team.
Make checkout quick. Shoppers verify their mobile number once with an OTP, fill the address they saved with you and pay online, by cash on delivery or with a part payment, all on your own store.
Every cash-on-delivery order gets a WhatsApp confirmation with timed reminders. Orders left unconfirmed can be cancelled for you, and customers who keep cancelling are flagged.
Add your brand's rules on top. Restrict PIN codes, offer partial COD or move higher-risk orders to prepaid, and decide how each one is handled at checkout.
Create one-time and recurring campaigns across email, WhatsApp, RCS and push. Plan, send and measure every message in one place, with the same customer context behind each channel.
An abandoned cart, a first order or a customer gone quiet. Define the steps once and let the journey run automatically whenever a customer meets the trigger.
Your chosen delayGive the customer time to return.
Action
A relevant reminderRun your configured follow-up.
Audiences and cohorts
Find customers already grouped into ready-to-use audiences such as VIPs, customers you’re about to lose and deal hunters. Target them directly without building every segment yourself.
Explore cohorts across website traffic, repeat purchases and product sales. See what customers buy, when they buy it and how their behaviour changes over time.
A happy customer is your next introduction. Your customer shares a referral, their friend makes a qualifying purchase, and the reward follows the rules you set.
blindspot is a growth tool for D2C brands that sell on Shopify. It brings the things a brand otherwise runs in five different apps into one place: who your customers are, what they do on your store, and how to bring them back.
Every customer gets one profile that joins their orders, their browsing and their messages. From that profile you build audiences, send email and WhatsApp campaigns, run automated journeys, show offers on your store, and see which of it actually earned revenue.
What we believe
Most stores already pay to bring visitors in. The money is lost after that: the shopper who looked and left, the first-time buyer who never came back, the cash-on-delivery order that was never accepted. blindspot is built to find those blind spots and close them, with plain-language answers instead of dashboards you have to decode.
Who it is for
Founders and growth teams of D2C brands who want to acquire, engage and retain customers without stitching tools together or hiring an analyst to read the numbers.
Made in India, for D2C everywhere. Want to see it on your own store? Book a 30 minute call.
Contact
We read every message. Write or call and we will get back to you.
At blindspot, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share and protect information when you visit our website or use our services, including through participating online stores.
In this policy, “blindspot”, “we”, “us” and “our” refer to the team behind blindspot. This policy applies to blindspotstack.com and blindspot services. Stores and third-party services you interact with have their own privacy policies governing their use of your information.
1 Information we collect
We collect information you provide directly, information received from participating stores and their connected services, and information generated through your use of our services. Depending on the features you use and your preferences, this may include:
Personal and contact information: your name, email address, mobile number, delivery details and verification records.
Shopping and transaction information: browsing and cart activity, purchases, payment status, delivery outcomes and returns.
Technical information: browser and device details, IP address, approximate location, cookies and similar identifiers.
Communications and contributions: enquiries, message interactions, reviews, referral activity and preferences you share with us.
We may also derive interests, engagement patterns and order risk estimates from this information. If an order verification call is recorded, we inform you at the start and obtain consent where required.
Payments are handled by the store’s payment provider. We never read or collect card numbers, CVVs, UPI PINs or banking passwords. We receive only the payment method label and status.
2 How we use your information
We use information to provide and maintain our services, support checkout and order verification, respond to enquiries, and deliver service-related communications. Where you have provided the relevant permission, we also use it to remember your details, personalise your experience and enable stores to send relevant offers and updates.
Other uses include operating reviews and referral programmes, measuring service performance, assessing fraud and delivery risks, maintaining security, resolving disputes and meeting legal obligations. We may use irreversibly de-identified and aggregated information for research, reporting and product improvement.
Reviews and the display name shown at submission may be publicly visible. Referral participants may see whether a referral qualified for a reward. Participation in a referral does not automatically subscribe the recipient to marketing.
3 Cookies and similar technologies
We use cookies, local storage and similar technologies to support service functionality and, with your permission, recognise return visits and personalise your experience. Recognition uses browser identifiers and combinations of device details. If you later provide your details or place an order, earlier activity may be linked to your customer record within the scope of your consent.
We do not use purchased identity databases to find an unidentified visitor’s name or contact details. Optional recognition does not override your decision to decline tracking.
You can manage optional tracking through the website’s cookie controls. Clearing browser data removes stored identifiers but does not delete records already held by us or withdraw every permission. You can contact us to request deletion as well.
4 Services across participating stores
With your permission, saved checkout details may be made available at participating stores in India to simplify future checkouts. Your saved profile is linked to your verified mobile number. Before displaying saved details at another store, we ask you to verify that number again using a one-time password. You can review and edit the details before placing an order.
We separately ask permission to use order and delivery outcomes across participating stores to produce a shared order risk score. A store you shop or verify with may receive that score to assess cash-on-delivery orders. These signals are not used for cross-store marketing audiences, campaigns or AI features.
Through these features, stores do not receive another store’s identity, customer list, purchase details or browsing history. They cannot look up people who have not shopped or verified with them.
Participation in either feature is optional and does not prevent you from purchasing through the store’s available checkout methods. You may withdraw either permission by contacting privacy@blindspotstack.com. We then stop the related cross-store use and sharing and delete or unlink the associated information, subject to legally permitted or required retention. Retained records are restricted to that purpose. Removing details from blindspot does not remove order records a store holds independently.
5 Order verification
Our order checks help stores assess the likelihood of fraud or unsuccessful delivery. Stores may apply rules to risk scores automatically, request verification or prepayment, or make cash on delivery unavailable. Cross-store signals are included only with the separate permission described above.
Risk scores are estimates and may be inaccurate. You may request a human review by contacting privacy@blindspotstack.com. We review the information, correct errors we identify and communicate the outcome to the store. Our merchant terms require stores to honour that outcome. You may also ask the store to review its order decision. These scores are not used to assess eligibility for credit, employment, insurance or housing.
6 Sharing your information
We share relevant information with the store you interact with and with providers supporting hosting, messaging, analytics, AI, security and support, subject to appropriate restrictions. Sharing between participating stores is limited to the optional features described above.
Some tools use AI providers to help stores draft messages or analyse their data. Relevant information may be processed for those functions. We do not use your personal information to train our own generative AI models, and cross-store profile information is excluded from these tools.
We may also disclose information where legally necessary for compliance or legal claims, or in connection with a business sale or reorganisation, subject to appropriate protections and any required notice or consent.
We do not sell your personal information, purchase contact information from data brokers or share your cross-store profile for behavioural advertising.
We are responsible for information used for our own purposes. When processing a store’s customer lists or sending messages on its instructions, we act on its behalf. The store’s privacy policy explains its own uses; you can contact it directly or ask us to help route a request.
7 Security and retention
We use safeguards including encryption and access restrictions to protect your information. Processing may take place in India and other countries where our providers operate, subject to applicable transfer restrictions and safeguards. You can request provider and location details at privacy@blindspotstack.com. No system is completely secure; we will notify you of a personal data breach as required by applicable law.
We retain information for the purposes described in this policy, taking account of the feature, your choices and legal requirements. Saved checkout details remain until you withdraw, request deletion or reach 36 months of inactivity, whichever comes first. Other information is deleted or irreversibly de-identified when no longer needed. Limited records may remain for legal requirements, disputes or to document and honour your privacy choices. Deleted information is removed from backups within 180 days and is not restored to ordinary use. Contact us for the retention period relevant to your information.
8 Your rights and choices
You may request access, correction or deletion of your information, details of how it has been shared, removal of saved details, withdrawal of consent or a human review by contacting privacy@blindspotstack.com. Where applicable law provides a nomination right, you can also contact us to nominate someone to act on your behalf.
We may verify your identity before acting. Requests are free, and we will explain if a legal requirement prevents us from completing one. Withdrawal stops the related future use but does not affect processing already lawfully completed. Some optional features may become unavailable.
You can unsubscribe from marketing using the instructions in the message, notification settings or by contacting us. Choices apply to the relevant store and channel; tell us if you want a broader opt-out from marketing sent through blindspot. Necessary order, security and legal messages may continue. Your DND and other applicable communication preferences remain in place.
Using checkout or verifying your number does not by itself give permission for optional tracking, marketing or cross-store features.
Our services are intended for adults aged 18 or over. We do not knowingly collect children’s information or direct behavioural tracking or advertising at them. Contact us if you believe we hold a child’s information.
We aim to acknowledge complaints within 24 hours and resolve them within 15 days, or sooner where required by law. Your statutory complaint and appeal rights remain available, including recourse to the Data Protection Board of India when the relevant provisions are in force and applicable.
We will update the date above when this policy changes, give appropriate notice of material changes and seek fresh consent where required. A policy update does not automatically expand your permissions.
These Terms of Use (“Terms”) govern your access to blindspotstack.com and your use of blindspot services, including features available through participating online stores (“Services”). The Services are provided by blindspot, referred to as “blindspot”, “we”, “us” or “our”.
Please read these Terms before using the Services. By accepting these Terms, or using a Service after these Terms have been presented to you, you agree to be bound by them. You must be at least 18 years old and legally capable of entering into a binding agreement.
These Terms apply to individual website visitors and shoppers. Commercial use by stores is governed by a separate merchant agreement.
1 Our services
blindspot provides technology for checkout, customer verification, communications, reviews, referrals and other store features. Availability may vary by store.
Purchases are made directly from the relevant store. The store is responsible for its products, pricing, taxes, offers, order acceptance, delivery, cancellations, returns, refunds and warranties. Its purchase terms apply to your order.
blindspot is not the seller, a logistics provider or a lender. We do not hold, route or settle payments. Payments are handled by the store’s payment provider under its own terms, and blindspot does not collect payment credentials.
2 Your information and access
You agree to provide accurate and current information and use only contact details you are authorised to use. Please review order details and any prefilled information before submitting an order.
You are responsible for keeping your login credentials and verification codes confidential. Notify us promptly if you suspect unauthorised use. Verification confirms access to the contact details provided; it does not guarantee order acceptance or the availability of a payment method.
Where you choose to save details across participating stores, fresh verification is required before those details are displayed at another store. You may manage or withdraw this choice as described in our .
3 Privacy and communications
By accepting these Terms, you acknowledge the information practices described in our , including the use of cookies, personalised communications and features across participating stores. These activities remain subject to the permissions and choices described in that policy and applicable law. Where a specific consent is required, we will obtain it before carrying out the relevant activity.
You may receive communications relating to your orders, security or Services you request. Marketing communications are optional and may be stopped using the instructions provided or by contacting us. Your DND and other applicable communication preferences remain unaffected.
4 Order verification
Stores may use blindspot to assess fraud and delivery risks and apply checkout rules automatically. These checks may result in additional verification, a request for prepayment or cash on delivery being unavailable. Cross-store risk information is used only with the permission described in our .
Risk scores are estimates and may be inaccurate. You may request a human review of a blindspot risk check at privacy@blindspotstack.com and ask the store to review its order decision. We review the information, correct errors we identify and communicate the outcome to the store. Our merchant terms require stores to honour that outcome. Order acceptance and available payment methods remain subject to the store’s applicable terms and the law.
5 Reviews and user content
You retain ownership of reviews, photographs and other content you submit. You grant blindspot a non-exclusive, royalty-free licence to host, reproduce, format and display that content wherever the relevant feature is available. This licence extends to the relevant store and our service providers solely to operate that feature. It does not authorise unrelated advertising use.
Content must reflect your own experience and be yours to share. You must not submit fake reviews, impersonate others, disclose another person’s private information or publish unlawful, abusive or infringing material. Any incentive received for a review must be disclosed.
We may remove content that violates these Terms or applicable law. A negative opinion alone is not grounds for removal. You may contact us or the store to request correction or removal. The licence ends when the content is removed from our active Services, except for limited legal, security or backup retention described in our . Copies independently made by others may remain outside our control.
6 Offers and referrals
Offers, discounts and rewards are provided by the relevant store unless stated otherwise. Participation is subject to the eligibility, expiry and redemption conditions displayed with the offer.
You must not manipulate promotions, create fraudulent accounts or make self-referrals where prohibited. Referrals must not involve spam, address-book uploads or another person’s details without their permission. A referral does not automatically enrol its recipient in marketing.
7 Acceptable use and intellectual property
You may access the Services for lawful personal use. You must not access another person’s information without authorisation, interfere with security or checkout functionality, introduce malicious software, scrape personal information, submit fraudulent orders or otherwise misuse the Services.
blindspot and its licensors retain ownership of the software, design, branding and other platform materials. You receive a limited, non-exclusive, non-transferable right to use the available Services in accordance with these Terms. You may not copy, distribute or commercially exploit platform materials without permission, except as permitted by law.
8 Service availability and liability
We provide the Services with reasonable care and skill. We do not guarantee uninterrupted availability or that every feature, automated recommendation or AI-assisted output will be free from errors. Maintenance, network failures and changes to connected services may affect availability.
Third-party stores, payment providers and communication platforms operate under their own terms. We remain responsible for our own Services and legal obligations.
To the extent permitted by law, we are not liable for losses that were not reasonably foreseeable or for business losses arising from personal use of the Services. Nothing in these Terms excludes liability that cannot lawfully be excluded or limits your statutory consumer or privacy rights.
9 Suspension and discontinuation
You may stop using the Services at any time and request deletion or withdraw permissions under our . Discontinuing use does not automatically cancel an order with a store or remove records that must lawfully be retained.
We may restrict access where reasonably necessary to address misuse, a security threat, a breach of these Terms or a legal requirement. Where practicable and lawful, we will explain the restriction and provide a route to raise a concern. Restrictions will be limited to what is reasonably necessary.
10 Changes to these Terms
We may revise these Terms from time to time as necessary. Updates take effect when published on this page, unless a later effective date is stated. Please review this page periodically. Your continued use of the Services after an update takes effect constitutes acceptance of the revised Terms, without a separate acceptance step, except where applicable law requires additional notice or consent.
Updates do not apply retrospectively or override your existing privacy choices or rights under applicable law.
11 Governing law
These Terms are governed by Indian law, subject to mandatory protections applicable to you. Disputes may be brought before courts with lawful jurisdiction. Your right to approach consumer commissions, regulators or other competent authorities remains unaffected.
If any provision is unenforceable, the remaining provisions continue to apply.
12 Contact and grievance redressal
For assistance with blindspot, contact info@blindspotstack.com. For product, delivery, cancellation or refund enquiries, please contact the store where you placed your order.
Complaints relating to the Services may be directed to:
